Economic Intelligence Unit


Market Survey - Twice a year, our team of trained researchers conducts a comprehensive market survey of the office and industrial markets in the six major centres of Atlantic Canada (St. John's, HRM, Charlottetown, Moncton, Saint John and Fredericton). Data on rental rates, operating expenses, vacancy rates, building amenities and parking is collected for over 38 million square feet of office and industrial space. The data is compiled and analysed to produce five year projections for rental rate and vacancy trends.

Demographic Reports - We provide expert analysis and interpretation of location specific demographic data, and report on its implications for your project. The report helps identify whether the chosen location has the ideal target market for your project by answering questions such as:

  • How many people live nearby?
  • How many pre-schoolers live nearby?
  • How much do the people living near this location earn?
  • How many people are around during the day?
  • Do most of the people living nearby own or rent their homes?
  • How many couples with no children at home live nearby?
  • What are the main languages spoken in the area?

This allows you to double check that the location you have in mind is ideal for your business, or to decide between a few location options, or to determine where to situate your new venture.

If you are a real estate developer seeking assurance that sufficient demand exists for space in your proposed project, or wish to convince your financial backer, use the SWOT Analysis feature to obtain an inexpensive objective opinion.  Verify that your target market is aligned with your site's catchment area.


Site Selection - We use our Geographic Information System (GIS) to locate the properties that best meet our client's parameters (locality; services, site size, zoning, topography accessibility, visibility; proximity to markets, labour and competition; demographics, household income and expenditure). We further refine the winnowing process by using geo-referenced aerial and satellite photographs to identify sites that are already developed, and then conduct curb-side inspections to eliminate properties that do not meet the client's accessibility criteria. If required our Valuation Division can provide a value range, and most probable value, for each of the sites.

Trade Area Analysis - We use our Geographic Information System (GIS) to model the primary, secondary and tertiary trade areas of a proposed retail location . and its impact on trade areas of competing, existing locations . then analyse the economic and demographic data, to make sure the new location is the optimum venue within the marketplace.

We undertake Trade Area Analysis for any type of real estate that is catchment area dependant:

  • ABMs
  • Banks
  • Coffee Shops
  • Fast Food Outlets
  • Health Care Facilities
  • Recreational Facilities
  • Restaurants
  • Retail Stores
  • Shopping Centres
  • Movie Theatres


Supply & Demand Analysis - We use our Geographic Information System (GIS) and our Compuval™ information technology platform to ascertain if market conditions will support a proposed development in a specified location at a particular point in time. Utilising our GIS and Compuval™ systems we access and layer the demographic, income, psychographic, property rental and sales data onto base maps for spacial analysis. We measure existing, and competing supply, calculate the Market Absorption Rate over the projected marketing period, determine surplus demand, and ascertain the project's potential Market Penetration (the amount of surplus demand it is expected to capture). We provide clear and unequivocal recommendations to our client on the optimal project size, unit mix, unit size, pricing and anticipated marketing period.

We undertake Supply and Demand Analysis on the following types of real estate markets:

  • Apartments (Rental)
  • Apartments (Condominium)
  • Hotels and Motels
  • Housing Projects
  • Industrial
  • Institutional
  • Offices
  • Restaurants and Fast Food Outlets
  • Shopping Centres and Retail Outlets
  • Subdivisions